Client background

The client is a faucet brand based in North America that designs and manufactures kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential and commercial applications. It is a subsidiary of $1B holding company.

Business challenge

• Lack of supply chain and marketing data visibility to more accurately forecast product demand and plan accordingly
• Inability to leverage sales data to better define marketing initiatives for specific niche markets / regions.
• Use of a variety of data sets across the planning, sourcing and delivery processes was resulting in more time spent on determining “correct numbers” than on business process analysis.
• Inability to efficiently identify and act on prevention and improvement opportunities along the supply chain
• Definition of units of measure was inconsistent

Strategy and solutions

• Developed a business intelligence platform for visibility of critical data around the company’s supply chain, marketing and warranty issues to provide an understanding of:
• Warranty issues and root cause analysis
• Supply chain - what is selling and how to better analyze demand forecasts
• Geographical sales data to inform development of location specific marketing efforts
• More accurate demand planning resulted from an integrated view of Point of Sale (POS) data across many vendors
• Integrated view of product and sales information by geography from a single interface
• A new integrated analysis database base and application which supports consistent analysis across the planning, sourcing and delivery processes of the business.
• Visibility into the full product life cycle - from sourcing to sale

For more information on this topic, or to learn how Baker Tilly specialists can help, contact our team.