Big & unstructured data:  Call center analytics & knowledge management
Case Study

Big and unstructured data: Call center analytics and knowledge management

Big & unstructured data:  Call center analytics & knowledge management
Case Study

Big and unstructured data: Call center analytics and knowledge management

Client background

The client is a US-based aerospace manufacturing company with $12B in revenue and about 35,000 employees.

Business challenge

  • Limited visibility across different business systems with technical documents stored in PDF and Word documents
  • Infrequent reuse of resolutions to known problems caused unnecessary delays in responding to troubleshooting requests from airlines related to the companies’ products

Strategy and solution

  • Rapid aggregation and correlation of structured and unstructured data that was presented in easy to use dashboards.
  • Used text tagging on unstructured data to derive search attributes from documents and customer service logs
  • Implemented summary and granular views for deeper insight into previous or new airplane issues for all customer support personnel
  • Improved response times by call center representatives
  • Improved call center productivity through faster time to resolution of customer problems
  • Increased first call resolution and proactive management escalation for recurring issues
Big & unstructured Data:  marketing analytics
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Big and unstructured data: Marketing analytics