Case Study
Data provider improves accounting processes and financial visibility
Read more to learn how Bombora gained visibility across its finances and operations to monitor its business in real time.
Case Study
Data provider improves accounting processes and financial visibility
Read more to learn how Bombora gained visibility across its finances and operations to monitor its business in real time.
Client background
Bombora is the leading provider of demographic and intent data, providing business-to-business (B2B) marketing and sales teams with valuable and actionable insights on companies actively in the market for specific products or services. Bombora was founded in 2014 and has experienced tremendous growth. Today, the company works with some of the world’s most renowned brands including: IBM, Forbes, Salesforce, Oracle and Microsoft.
The business challenge
The company outgrew its original accounting solution, QuickBooks, which couldn’t keep pace with the increasing demands of Bombora’s rapid growth, and its requirements for greater automation and control. The company needed a cloud-based solution to address its most pressing accounting challenges, including:
- Achieving critical transparency and flexibility to view financial statements
- Tracking and categorizing journal entries
- Categorizing and monitoring expenses by departments
- Cleaning up data on legacy software systems and accurately importing data
- Testing and addressing known issues
- Managing user permissions and segregation of duties
It was a real pleasure to work with a support team that was both amenable and patient throughout the process.Nicholas Can, Bombora
Strategy and solution
The new solution enables Bombora to significantly improve accounting processes and financial visibility, easily automate expense and revenue entries and import data and integrate with other solutions, including its Salesforce CRM and Avalara AvaTax systems.
Baker Tilly provided the most comprehensive solution to address the company’s accounting needs enabling Bombora to:
- Gain visibility across its finances and operations to monitor its business in real time
- Conduct flexible, transparent financial reporting and analysis using Sage Intacct’s Dimensions feature, which enables the company to segment finances by departments
- Now, Bombora can easily measure key metrics (e.g., profitability, customer acquisition costs and budget variances), develop accurate trend reports and forecasts, and identify potential roadblocks and opportunities
- Automate key expense and revenue entries to simplify and streamline accounting processes
- Establish controls through segregation of duties and other administrative features
