B2B companies see the tremendous potential of e-commerce, but they also need to be able to deliver the capabilities required to acquire, retain and grow customers. B2B customer expectations have increased dramatically due to rapid advances in the B2C world.
As an attempt to extend the customer experience to online and mobile channels, organizations moving into the e-commerce space are thinking the investment in capabilities is all about the website or mobile app. However, organizations need to also consider the cross-functional and technical capabilities required to execute their strategy and enable the customer experience for e-commerce.
In this whitepaper you will learn:
For more information on this topic, or to learn how Baker Tilly e-commerce specialists can help, contact our team.