B2B SaaS performance metrics | abstract data
Whitepaper | Performance metrics

2024 B2B SaaS benchmark report and interactive display

Explore SaaS industry benchmarks and see how your business stacks up.

B2B SaaS Benchmark Report

2024 B2B SaaS performance metrics benchmark report

Baker Tilly and industry leaders have collaborated with Benchmarkit to invite software-as-a-service (SaaS) companies to participate in Benchmarkit’s comprehensive survey which consists of over 1,000 B2B companies. The survey results provide detailed analysis benchmarks for more than 20 key performance indicators (KPIs) including:

  • Blended customer acquisition cost (CAC) ratio
  • CAC payback period
  • Customer lifetime value to CAC ratio
  • Net revenue retention
  • SaaS magic number

Learn how your metrics compare against other businesses in the SaaS industry

The 2024 B2B SaaS performance metrics benchmark report is a crucial tool for comparing your company’s performance against peers. This comprehensive report offers invaluable insights into how your SaaS metrics measure up and empowers you to uncover opportunities to drive sustained growth.

Benefits of the report

Benchmarks backed by data

Access trustworthy benchmarks that have been compiled from a robust collection of performance metrics. Precisely assess your company’s performance, backed by solid data

Strategic recommendations

Utilize the insights from the B2B SaaS Performance Metrics Benchmark Report to refine your strategic planning and make more informed, future-focused decisions for your company

Tailored insights

Customize benchmarks according to factors such as company size, annual contract value, pricing model, go-to-market motion, product category, primary customer group and region for targeted insights

Chris Price
Director
CMS to cut Obamacare enrollment advertising budget by $90 million and adopt performance-based navigator funding
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