Marta Purdy

Marta Purdy

AICP

Director

+1 (608) 240 2539

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Marta Purdy is a director with Baker Tilly’s public sector advisory practice. Marta joined Baker Tilly in 2021 and has more than 15 years of experience in urban redevelopment, project management and execution of public private partnership (P3) projects. Marta is a strategic thinker who leverages creative insights to achieve economic and social impacts. She works with P3 teams to establish investment team partners and structures, set clear and shared visions, develop complex financing strategies and manage project execution across interdisciplinary teams. Before joining Baker Tilly, Marta worked at a boutique urban planning and economic development consulting firm for 12 years working throughout the Midwest.

  • Served as planning and economic development consultant for community development, economic development, market assessment, redevelopment, targeted area and citywide planning initiatives for communities including Louisville, Kentucky; Shreveport, Louisiana; Palo Alto, California; Moline, Illinois; Waterloo, Iowa; Rifle, Colorado; Elkhart, Indiana; San Antonio, Texas
  • Work closely with public and private sector leaders, including Fortune 500 companies and P3 entities to advance growth and development through effective relationship management, problem solving and interpersonal abilities
  • Perform financial analysis of economic development strategies and development initiatives to optimize available project financing options
  • Advises on complex project implementation strategies focused on advancing client growth initiatives, often engaging public private partnerships including corporate and not-for-profit organizations
  • Develops strategies, concepts, budgets and implementation plans for place-based and/or industry-led economic development initiatives such as advanced manufacturing, aerospace and sports/entertainment
  • American Institute of Certified Planners (AICP)
  • American Planning Association (APA) National and Wisconsin Chapters

Location

Madison, WI

Education

Master of City and Regional Planning

University of North Carolina at Chapel Hill

Bachelor of Arts in geography Certificate from the Nelson Institute of Environmental Studies

University of Wisconsin – Madison